<p style="margin-block-end: 0px; color: rgb(34, 34, 34); font-family: Harding, Palatino, serif; font-size: 18px; margin-block-start: 0px !important;">Since the primary audience of a paper is likely to be researchers working in the same field, using technical language in the title seems to make sense.</p><p style="margin-block: 1rem 0px; color: rgb(34, 34, 34); font-family: Harding, Palatino, serif; font-size: 18px;">But this alienates the wider lay audience, which can bring&nbsp;<a href="https://www.natureindex.com/news-blog/five-most-popular-scientific-papers-of-may-twenty-twenty-altmetrics" style="margin-block: 0px; color: rgb(0, 102, 153); text-decoration-line: underline; text-decoration-skip-ink: auto; vertical-align: baseline;">valuable attention to your work</a>. It can also alienate inexperienced researchers, or those who have recently entered the field.</p><p style="margin-block: 1rem 0px; color: rgb(34, 34, 34); font-family: Harding, Palatino, serif; font-size: 18px;">“A good title does not use unnecessary jargon,” says&nbsp;<a href="https://elisaderanieri.com/" target="_blank" rel="noopener" style="margin-block: 0px; color: rgb(0, 102, 153); text-decoration-line: underline; text-decoration-skip-ink: auto; vertical-align: baseline;">Elisa De Ranieri</a>, editor-in-chief at the&nbsp;<em style="margin-block: 0px;">Nature Communications</em>&nbsp;journal (published by Springer Nature, which also publishes Nature Index.) “It communicates the main results in the study in a way that is clear and accessible, ideally to non-specialists or researchers new to the field.”</p><p style="margin-block: 1rem 0px; color: rgb(34, 34, 34); font-family: Harding, Palatino, serif; font-size: 18px;"><span style="margin-block: 0px; font-weight: bolder;">How-to:</span>&nbsp;When crafting a title, says De Ranieri, write down the main result of the manuscript in a short paragraph. Shorten the text to make it more concise, while still remaining descriptive. Repeat this process until you have a title of fewer than 15 words.</p>                  
                